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Tobacco Giant's Secret Papers Revealed
Britain's biggest tobacco company was so concerned that it would lose market share to hard drugs such as cocaine and heroin that it attempted to market a 'rebellious' image for cigarettes to make them more attractive to youngsters.
http://www.guardian.co.uk/world/2003/sep/07/smoking.uk
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BAT Lures Young smokers With Online Scheme
British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo.
http://www.guardian.co.uk/media/2001/jan/24/marketingandpr.newmedia
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