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The Tobacco Industry Goes Alternative
Article on industry marketing that aims for an "alternative" look, including brands like Red Kamel, music tie-ins such as Philip Morris's Woman Thing, color ads in alternative papers, and cigarette promotions at bars and clubs.
http://ink.uchicago.edu/page_olga_made/archives/april97/cigs.html
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Sports Marketing Conference
Speech at Sports Marketing Conference describing R. J. Reynolds sports sponsorships and selection of sports strategies, including auto racing, motorcycle racing, rodeos, soccer, golf.
http://www.library.ucsf.edu/tobacco/mangini/html/f/116/
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