GMG Insights

Description: The Gibson Marketing Group offers analysis, research and strategy services for companies with complex B2B sales. We help identify target markets, segment and prioritize prospect opportunities, and focus on the values, biases and perceptions that drive purchase intent. Our marketing strategies are designed to attack competitive weaknesses, leverage competitive strengths, and most importantly, get results. In the last two years, the Gibson Marketing Group has collected market perception and purchase preference data from over 1,000 B2B decision makers and influencers from companies with revenue of $100 million to $100 billion. Our deep market intelligence gives us a unique perspective and an ability to help clients understand purchase and marketing dynamics from any point of view.

Keywords: market research, brand positioning, win loss analysis, focus groups, marketing workshops, competitive analysis, marketing programs, positioning

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Gibsonmarketinggroup.com

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