Website Information
    Web Site Information :.   Site Info    Whois    Traceroute    RBL Check  

Enter Web Site URL Address:
 

Top / Society / Issues / Business / Advertising / Insider_Perspectives /

Give your brand in marriage
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
http://www.jrcanda.com/art_brandmarriage.html
Jrcanda.com  ~   Site Info   Whois   Trace Route   RBL Check  
Brand personality
A relationship with a brand can be like a relationship with another person.
http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html
Berkeley.edu  ~   Site Info   Whois   Trace Route   RBL Check  
Propagandium.com
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
http://www.propagandium.com/
Propagandium.com  ~   Site Info   Whois   Trace Route   RBL Check  
The Advertising Graveyard
Gallery of controversial advertisements which clients declined to run.
http://www.zeldman.com/adgraveyard/
Zeldman.com  ~   Site Info   Whois   Trace Route   RBL Check  
The power of hype
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
http://www.forbes.com/forbes/1999/1101/6411228a.html
Forbes.com  ~   Site Info   Whois   Trace Route   RBL Check  
 
  IP Index    TLD Index    Domain Index    Site Index New   Copyright © 2025 Cybernet Quest.